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Translating Corporate Strategy into Project Strategy: Realizing Corporate Strategy Through Project Management by Ashley Jamieson, Peter Morris

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Projects

Figure 4.3 shows the development lifecycle for product development projects used by the division and identifies the following:

  • Key strategy documents produced to manage a development project;

  • Phases of the product development lifecycle;

  • Stages 1-3 of the lifecycle, which are undertaken by teams from Development Areas 1-3, respectively, as shown in Figure 4.2.

Figure 4.3. Product development lifecycle

The research team did not investigate the market stage of the lifecycle, as it is in another division of the company.

The division uses a very structured project management process to manage projects. The process is ...

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