Translating Corporate Strategy into Project Strategy: Realizing Corporate Strategy Through Project Management

Projects

Figure 4.3 shows the development lifecycle for product development projects used by the division and identifies the following:

• Key strategy documents produced to manage a development project;

• Phases of the product development lifecycle;

• Stages 1-3 of the lifecycle, which are undertaken by teams from Development Areas 1-3, respectively, as shown in Figure 4.2.

Figure 4.3. Product development lifecycle

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The research team did not investigate the market stage of the lifecycle, as it is in another division of the company.

The division uses a very structured project management process to manage projects. The process is ...