Transforming Infoglut! A Pragmatic Strategy for Oracle Enterprise Content Management

The Blur Between Structured and Unstructured Content

The content management industry coined the term “unstructured content” to include any content item that contains useful business information, but for whatever reason, the content item lacks structure that would make the information easy to extract. For example, you probably store a list of your customers in a nicely defined set of tables, columns, and rows in your database. This is considered structured content. In your database, every customer must have a customer ID, a customer name, a content person, a list of product orders, and the like.

However, an e-mail containing a bullet-point list of the top five high-profile customers would be unstructured content. A generated HTML report displaying ...