CHAPTER 7Bringing Structured and Unstructured Strategies Together
As mentioned in Chapter 1, people have a tendency to treat structured and unstructured content differently. Structured content usually means the highly organized data stored in a relational database and accessed from an enterprise application. The purpose of this data is to help access, edit, and manage well-defined processes. Unstructured content is usually about the information that exists outside the process: notes, memos, reports, e-mails, and drafts.
This separation is somewhat artificial. Essentially, all of this is information that needs to be managed, and it’s a mistake to think about them differently. Unfortunately, many organizations do exactly that.
The historical separation ...
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