How You Should Use This Book
The purpose of this book is to help you change your business. However, that will not happen unless you take specific action. To get the most out of this book, I would advise you to follow Seth Godin’s sage advice on how to read any book about business strategy.
First, decide that you will change three things about how you work today. At least three. We will present hundreds of options in this book, but if you only change the three things that you need the most, your organization will benefit greatly from the time you spent reading. The purpose of this book is not to force you to implement a grand 10,000-point plan that you must follow to the letter in order to achieve ECM, nor is it to sell you any specific product. ...
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