Transforming Business: Big Data, Mobility, and Globalization

ABOUT THE AUTHORS

ALLISON CERRA has more than 15 years experience in the telecommunications industry, working in both the service provider and equipment vendor categories. She has led the marketing, sales, and product strategy efforts for several new technologies including broadband, mobile, and video services. She holds two bachelor's degrees from the University of South Florida and master's degrees in Business Administration and Telecommunications from Southern Methodist University. In addition to Transforming Business, Allison is also the co-author of The Shift: The Evolving Market, Players and Business Models in a 2.0 World and Identity Shift: Where Identity Meets Technology in the Networked-Community Age and has published multiple whitepapers and articles about emerging user broadband trends and market potential for next-generation services. She was recognized as the Outstanding Young Alumna from Southern Methodist University in 2011, honored by the Dallas/Fort Worth chapter of the American Marketing Association as CMO of the Year for 2011, and named to the Global Telecoms Business and Dallas Business Journal's lists of the top 40 under 40 in 2012. She serves on the boards of the World Affairs Council of Dallas/Fort Worth and the Telecommunications Industry Association.

KEVIN EASTERWOOD has more than 19 years experience in both the consumer electronics and telecommunications industries. He has led marketing teams focused on the definition, launch, and ongoing support of advanced ...