Book description
Make diversity your competitive advantage
To reap the full benefits of diversity and inclusion, today's forward thinking companies look past "diversity" training towards a more comprehensive, holistic business approach. These leaders incorporate diversity and inclusion into every aspect of business culture, employee engagement, talent management and market penetration.
Trailblazers reveals the practices, metrics and research, as well as the anecdotal evidence, for building and sustaining workplace cultures that make strategic diversity and inclusion a business necessity. Focusing on concrete actions you can implement immediately, this insider guide profiles the best practices award-winning companies have used on a sustained basis to transform their organizations.
Captures insights and best practices from the most effective Chief Diversity Officers, several of which are determined by the Diversity Inc Top 50 Companies for Diversity
Companies profiled include IBM, Dell, Verizon, Merck and Co, Sodexo, Verizon, Andrews Kurth, The Coca-Cola Company, American Airlines, Citi, Ford, Shell and Pitney Bowes
Covers everything from how to use employee resource groups to help target consumers and forge tighter client relationships; from talent optimization, leadership development and retention, to increasing middle management engagement and the skill-sets required for effective Chief Diversity Officers as true business partners and more
Trailblazers gives you an in-depth view from the inside out of which practical solutions make diversity and inclusion efforts a systemic and winning way of doing business for today's top-performing companies.
Table of contents
- Copyright
- Foreword
- Acknowledgments
- Preface
- 1. Meet the Trailblazers
- 2. The CEO's Role in Success
-
3. Trailblazers
- 3.1. Building, Collaborating, Leading, and Leaving a Legacy
- 3.2. 7.5 Critical Competencies of Effective CDOs
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3.3. In Their Own Words—On Being an Effective Leader of Inclusion and Diversity
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3.3.1. The Questions
- 3.3.1.1. Magda Yrizarry, Verizon
- 3.3.1.2. Rohini Anand, PhD, Sodexo
- 3.3.1.3. Kiersten Robinson, Ford
- 3.3.1.4. Michael Collins, American Airlines
- 3.3.1.5. Deb Dagit, Merck
- 3.3.1.6. Francene Young, Shell
- 3.3.1.7. Gil Casellas, Dell
- 3.3.1.8. Susan Johnson, Pitney Bowes
- 3.3.1.9. Steve Bucherati, The Coca-Cola Company
- 3.3.1.10. Elizabeth Campbell, Andrews Kurth, LLP
- 3.3.1.11. Ana Duarte McCarthy, Citi
- 3.3.1.12. Ron Glover, IBM
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3.3.1. The Questions
- 4. Communicating the Vision
- 5. Accountability for Results
- 6. Middle Managers
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7. Changing the Culture Through Education
- 7.1. The Myth about Inclusion and Diversity Training
- 7.2. Training as a Tool to Reduce the Threat of Lawsuits
- 7.3. Many Leaders Want to Follow the Path of Least Resistance
- 7.4. How to Make Inclusion and Diversity Education Worth the Investment
- 7.5. Including Education and Training Measures in the Audit
- 7.6. One Size Does Not Fit All
- 7.7. Develop Processes Your Leaders Will Use to Reinforce the Learning Immediately and Long Term
- 7.8. Develop an Effective Evaluation Process
- 7.9. Identify the Facilitators for Delivery of Inclusion and Diversity Efforts
- 7.10. Evaluate All Company Training and Education from a Diversity Perspective
- 7.11. Develop Scorecards for Diversity and Inclusion Training
- 7.12. What Trailblazers Are Saying and Doing ...
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8. Sticky Strategies™ to Keep Your Pipeline Filled
- 8.1. Finding the Right First Step
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8.2. Sticky Strategies™ That Work
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8.2.1. Sourcing and Recruiting: Finding the Talent
- 8.2.1.1. Define Success
- 8.2.1.2. Assess Current Activities and Their Results
- 8.2.1.3. Identify What You Will Need to Do Differently to Reach Diverse Talent
- 8.2.1.4. Use Social Media Strategies to Reinforce Your Diversity Brand and Surface Talent
- 8.2.1.5. Make Sure Diversity Recruiting Messages Are Congruent with the Company Brand
- 8.2.1.6. Use a Combination of Targeted and General Marketing to Obtain Holistic Results
- 8.2.1.7. Expect Diverse Talent in Every Pool of Candidates
- 8.2.1.8. Multicultural Candidates Look for Long-Term Diversity and Inclusion Commitment
- 8.2.2. Orientation and Onboarding
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8.2.1. Sourcing and Recruiting: Finding the Talent
- 8.3. Mentoring, Sponsoring, and Coaching
- 9. Community Involvement and Social Responsibility
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10. Global Diversity and Inclusion
- 10.1. Adopting a Global Mindset
- 10.2. Technology and Global Diversity
- 10.3. Differences Matter
- 10.4. Inequality Is Global
- 10.5. Generalize; Don't Stereotype
- 10.6. Journey from Equal Employment Opportunity to Inclusion and Diversity
- 10.7. Customers Exercise Their Choices
- 10.8. Global Diversity and Talent Management
- 10.9. Accelerating Results
- 11. Marketplace/Brand Eminence
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12. And the Research Says ...
- 12.1. Introduction
- 12.2. Are Leaders of Color the Best Leaders of Diversity Initiatives?
- 12.3. Deep-Level Diversity versus Surface-Level Diversity Perspectives
- 12.4. Universities Employing Professionals of Color: What Are Their Results?
- 12.5. Strategic Priorities of Diversity and Inclusion
- 12.6. Type and Extent of Diversity Activities
- 12.7. Is It All about the Money for Employees of Color?
- 12.8. Are All Employees Sensitive to Diversity Climate Issues?
- 12.9. The Impact of Diversity on Climate for Employees of Color and the Outcomes
- 12.10. Research Setting: U. S. Business Schools
- 12.11. Research Summary
- 13. Diversity and Inclusion Councils
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14. Employee Resource Groups or Networks
- 14.1. Networks for Business Advancement
- 14.2. ERGs
- 14.3. Types of Employee Resource Groups
- 14.4. Chaired by Senior Management
- 14.5. A Deeper Look at ERGs/Networks and D & I
- 14.6. Rewards and Recognition
- 14.7. A Question of Faith
- 14.8. Tracking Employee Resource Groups
- 14.9. More Than One Way to Achieve Results
- 14.10. Budgets for ERGs
- 14.11. A Word about Social Networking
- 15. Supplier Diversity
- A. Study Methodology and Samples
- Notes
Product information
- Title: TrailBlazers: How Top Business Leaders are Accelerating Results through Inclusion and Diversity
- Author(s):
- Release date: September 2010
- Publisher(s): Wiley
- ISBN: 9780470593479
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