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Trading on Target: How to Cultivate a Winner's State of Mind

Book Description

A leading trainer of traders explains the process and pitfalls to trading success

While advances in trading tools and technology have increased the potential for capturing profits, the fact is that if you're mentally unprepared to enter today's markets, you'll probably end up making many costly mistakes. Nobody understands this better than Adrienne Toghraie, an expert Trader's Success Coach and master practitioner of Neuro-Linguistic Programming (NLP) for the financial and business communities. Now, with Trading on Target, she shares her extensive experiences—as well as the stories of real-world traders—to help you overcome the self-imposed limitations keeping you from reaching trading success.

Engaging and informative, this accessible guide takes a detailed look at what you need to become a psychologically, and emotionally, mature trader. Page by page, Toghraie pulls it all together and reveals the attitudes, perceptions, and insights that will allow you to excel at this difficult endeavor. Along the way, she also provides practical solutions to dealing with the oldest hang-ups commonly found among those who aspire to succeed in trading, and offers advice on how to gain and maintain self-discipline in today's dynamic markets.

  • Shows how to overcome the various obstacles to becoming a top trader
  • Explores how you can let go of emotional states that can affect your trading
  • Offers insights on taking the right action and making better trading decisions
  • Reveals how to expand yourself in order to reach the next level of trading success

Wherever you are in your ability as a trader, there is always room to grow. Adrienne Toghraie has seen this firsthand during her twenty-one years in the business of working on trader discipline. With this book, she'll help you develop a winning trading mindset and put you in a better position to break through the barriers that have been holding you back.

Table of Contents

  1. Cover
  2. Series
  3. Title Page
  4. Copyright
  5. Foreword
  6. Preface
  7. Acknowledgments
  8. About the Author
  9. Part I: Obstacles to Becoming a Top Trader
    1. Chapter 1: Mirror, Mirror
      1. CHOOSING HOW YOU LIVE: YOUR ENVIRONMENT
      2. CHOOSING HOW YOU TAKE CARE OF YOUR OUTER SELF: YOUR DRESS AND APPEARANCE
      3. CHOOSING HOW YOU TAKE CARE OF YOUR INNER SELF: YOUR THOUGHTS AND EMOTIONS
      4. CHOOSING HOW YOU TAKE CARE OF YOUR INNER SELF: YOUR SPIRITUAL LIFE
      5. CHOOSING HOW YOU INTERACT WITH THE OUTSIDE WORLD: YOUR RELATIONSHIPS AND YOUR CONTRIBUTIONS TO THE COMMUNITY
      6. CONCLUSION
    2. Chapter 2: The Perfection Trap
      1. MR. PERFECTION
      2. PERFECTION AND SUCCESS
      3. HOW IT ALL BEGINS
      4. FOR TRADERS: THE COST OF PURSUING PERFECTION
      5. GETTING OUT OF THE TRAP AND BACK ONTO THE GREEN
      6. THE ALTERNATIVE
    3. Chapter 3: Deep Freeze
      1. THE GREEN GIANT
      2. DOING TRADER FREEZE
      3. INSPECTRESS CLOUSSEAU, AT YOUR SERVICE
      4. OVERWHELMING YOUR NEURO-NETWORKING
      5. INTO THE MIND OF PERFORMANCE ANXIETY
      6. CHANGING THE DOMINO EFFECT
      7. CONCLUSION
    4. Chapter 4: The Price of Holding on to Your Stories
      1. THE BIG FISH THAT GOT AWAY
      2. MORE FISHY STORIES
      3. LETTING GO VERSUS REALLY LETTING GO
      4. THE COST OF TURNING NEGATIVE STORIES INTO POSITIVE ONES
      5. STAYING OUT OF THE STORY
      6. RETELLING THE STORY
      7. CONCLUSION
    5. Chapter 5: On the Right Track
      1. TRYING TO SAVE MONEY AND TIME
      2. FOLLOWING SOMEONE ELSE IN HOPES OF TRADING FOR YOURSELF
      3. “INTO-WISHING” AND HOPING THAT YOU WILL BE THE EXCEPTION TO THE RULE
      4. ACQUIRING THE HOLY GRAIL BY USING SOMEONE ELSE’S WORK
      5. HOW DO YOU KNOW WHEN YOU ARE ON THE WRONG TRACK?
      6. CONCLUSION
    6. Chapter 6: Motivators for a Down Day
      1. THE LOW ENERGY TRADER
      2. TWO FINAL CAVEATS
      3. CONCLUSION
    7. Chapter 7: The Internally Motivated Trader Part 1
      1. THE EXTERNALLY MOTIVATED TRADER
      2. THE LOW-DOWN ON MOTIVATION
      3. THE SOURCE OF THE PROBLEM
      4. CONCLUSION
    8. Chapter 8: The Internally Motivated Trader Part 2
      1. SETTING THE TRAP
      2. A TRADER AT EFFECT
      3. WHAT IS DONE MAY ACTUALLY BE UNDONE (SOMETIMES)
      4. CONCLUSION
  10. Part II: Letting Go of Emotional States
    1. Chapter 9: Letting Go of Fear
      1. FEAR, DREAD, ANXIETY, NERVOUSNESS
      2. CONCLUSION
    2. Chapter 10: Letting Go of Resentment
      1. HANDLING TOXIC EMOTIONS
      2. A LESSON IN LETTING GO
      3. MAKING THE DECISION
      4. CHECKING OUT YOUR BELIEFS
      5. CONCLUSION
    3. Chapter 11: The Greed Addiction
      1. THE PERPETUALLY UNDONE TRADER
      2. THE BIOLOGY OF GREED
      3. CONCLUSION
    4. Chapter 12: The Defensive Trader
      1. IT’S NOT LUCK
      2. NOT LISTENING
      3. THE NEED TO DEFEND
      4. A WAY OUT OF DEFENSIVENESS
      5. CONCLUSION
    5. Chapter 13: Transformation of Feelings
      1. FEELINGS THAT CREATE REALITY
      2. THE TYPICAL STRATEGY FOR CREATING REALITY
      3. WINNING ON A LOSING PATH
      4. HOW DO YOU DEAL WITH NEGATIVE FEELINGS?
      5. CONCLUSION
    6. Chapter 14: Comfort in Pain
      1. THE SOURCE
      2. THE LURE OF PAIN
      3. FINDING PAIN
      4. MOVING INTO A BETTER NEIGHBORHOOD
      5. STRATEGIES FOR MAKING A CHANGE
      6. CONCLUSION
    7. Chapter 15: Don’t Complain
      1. THE DON’T COMPLAIN PART
      2. THE WHINER TRADER
      3. THE HIGH COST OF COMPLAINING
      4. TURNING DOWN THE COMPLAINING VOLUME
      5. CONCLUSION
  11. Part III: Taking Right Action
    1. Chapter 16: The Momentum of Choices
      1. ADDING UP THE CHOICES
      2. THE CHOICE TO TURN LEMONS INTO LEMONADE
      3. INCREASING THE MOMENTUM OF YOUR CHOICES
      4. CONCLUSION
    2. Chapter 17: Action Is the Bottom Line
      1. PERCEPTION AS REALITY
      2. WHAT SCHMIDT COULDN’T SEE
      3. REFLECTIONS—YOURS AND OTHERS
      4. TURNING ON A DIME
      5. YOUR PERSONAL RESOURCES
      6. LISTING YOUR ASSETS
      7. CONCLUSION
    3. Chapter 18: Traders and Decisions
      1. I REALLY DON’T WANT TO SUCCEED
      2. INADEQUATE EARLY MODELS
      3. LACK OF EXPERIENCE
      4. DECISION-MAKING OVERLOAD
      5. CONCLUSION
    4. Chapter 19: The Big Reveal
      1. YOU REALLY DO NOT WANT TO DO THE WORK
      2. YOU DO NOT WANT TO SIT IN FRONT OF A COMPUTER SCREEN ALL DAY
      3. YOU DO NOT WANT THE RESPONSIBILITY
      4. YOU ARE AFRAID OF BEING WRONG AND/OR AFRAID TO FAIL
      5. YOU REALLY DO NOT WANT TO OR ARE AFRAID OF LEAVING YOUR PROFESSION
      6. BECOMING A TRADER WILL DEVASTATE YOUR FAMILY
      7. CONCLUSION
    5. Chapter 20: The Rules of the Game
      1. THE PLAYERS AND THE CLUELESS
      2. CONCLUSION
    6. Chapter 21: Getting Back at the Markets
      1. SELF-DESTRUCTION
      2. THE WHYS OF A LOSING STRATEGY
      3. FIGHTING BACK
      4. GETTING BACK
      5. A BETTER STRATEGY
      6. CONCLUSION
    7. Chapter 22: What a Difference a Day Makes
      1. TURNAROUNDS IN A SINGLE DAY
      2. THE MOST POWERFUL ONE-DAY TURN-AROUND STEP
      3. WHY NOT MAKE A TURNAROUND DECISION?
      4. TRANSFORMATIONS AND EPIPHANIES
      5. CONCLUSION
  12. Part IV: Stretching and Expanding Yourself as a Trader
    1. Chapter 23: Learning Something Every Day
      1. AN OPEN MIND VS. AN EMPTY ONE
      2. WHAT TO LEARN?
      3. CONCLUSION
    2. Chapter 24: Stretching Your Trading Discipline
      1. STRETCHING AS A TRADER
      2. CONCLUSION
    3. Chapter 25: Thinking Large for Traders
      1. REALISTIC THINKING
      2. THE ONE-GOAL-AT-A-TIME STRATEGY
      3. OPTIMISM VS. PESSIMISM
      4. THINKING LARGE EXERCISES
      5. CONCLUSION
    4. Chapter 26: Trading the Dream
      1. DREAMS DO COME TRUE
      2. FANTASIES
      3. TELLING FANTASIES FROM DREAMS
      4. CONCLUSION
    5. Chapter 27: Stretching Life to the Next Level of Success
      1. REACH THE NEXT LEVEL OF SUCCESS IN TRADING
    6. Chapter 28: The Happy Monkey
      1. THE BOREDOM CRISIS
      2. THE TINKER TRADER
      3. THE TRADER SHARK
      4. THE SELF-ESTEEM FACTOR
      5. THE HAPPY MONKEY
      6. BECOMING THE HAPPY MONKEY
      7. CONCLUSION
    7. Chapter 29: Shrinking from Opportunity
      1. THE PARADOX
      2. CREATING A BALANCE
      3. BORED IN TRADING
      4. GETTING BACK THAT OLD FEELING
      5. THE DOOR TO OPPORTUNITY
      6. STOPPED AT THE DOOR
      7. DISCARDING THE OLD PATTERN
      8. CONCLUSION
    8. Chapter 30: Drill to Focus
      1. THE SECRET FORMULA: DRILL
      2. THE EASIEST PART OF THE DRILL/THE HARDEST PART OF THE DRILL
      3. THE SECRET INGREDIENT
      4. CONCLUSION
  13. Part V: Modeling Top Traders
    1. Chapter 31: The Heart of a Master Trader
      1. “BA-DA-BING”
      2. THE MINE FIELD
      3. TRUE GRIT
      4. STRAY BULLET OF GREATNESS
      5. CONCLUSION
    2. Chapter 32: Top Performance
      1. EDUCATION
      2. TIME
      3. MONEY
      4. ENERGY
      5. SACRIFICE
      6. CONQUERING YOURSELF
      7. TRUSTING TO RISK
      8. CONCLUSION
    3. Chapter 33: The Rite of Passage for a Professional Trader
      1. THE FIRST STEP IS THE HARDEST
      2. THE RITES OF PASSAGE
      3. CONCLUSION
    4. Chapter 34: Middle C
      1. VIRTUOSO IN MIDDLE C
      2. MAKE IT SO, NUMBER ONE!
      3. FUZZY PICTURES AND BAD RECEPTION
      4. SENDING CLEAR MENTAL PICTURES
      5. CONCLUSION
    5. Chapter 35: Passion
      1. CREATING PASSION
      2. THE GREAT LACKING
      3. THE LOVE OF THE THING
      4. BIOLOGY IS DESTINY
      5. IMAGINATION AND PASSION
      6. A PASSION FOR HEALTH
      7. CONCLUSION
    6. Chapter 36: The Winner’s State of Mind
      1. ENERGY
      2. CONFIDENCE
      3. DISCIPLINE IS A GIFT
      4. PASSION AND PURPOSE
      5. LEAST LIKELY TO SUCCEED
      6. THE RIGHT MINDSET
      7. A HARD AND GOOD LIFE
      8. FOCUS
      9. A PATH TO PASSION
      10. CONCLUSION
  14. Extra Services: Trading On Target
    1. SERVICES
    2. SEMINARS
    3. PRODUCTS
  15. Index