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Trade Promotion Strategies by Claude Cellich

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Case 8

Taiwan

Integrating a Multipurpose Infrastructure and Focusing on Trading Services

Taiwan’s Trade Promotion Program and Institutions

The National Institutions for Trade Promotion

The Taipei World Trade Center (TWTC), which started in 1986, is an integrated site promoting foreign trade. Jointly sponsored by the government and industrial (as well as commercial) associations, it assists domestic businesses and manufacturers in reinforcing their international competitiveness and coping with the challenges they face in the foreign markets. In addition, TWTC undertakes many initiatives to help foreign businesses establish a wider presence in the local market.

The TWTC offers an impressive and complete platform for the international business ...

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