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Trade Promotion Strategies by Claude Cellich

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Conclusion

The Future of Trade Promotion

Globalization has revolutionized the way business is conducted in recent years, and there is every indication that it will continue to do so, despite the 2008–2009 world financial crisis. In fact, the world trade environment is generating new requirements affecting markets:

• The widening trade liberalization is favoring the emergence of new trading patterns (e.g., supply chains becoming constantly appraised by buyers) that are likely to influence future trade flows.

• The international marketplace is being increasingly influenced by real-time information and communication systems. Markets/clients are becoming more specialized, more efficient, and ultimately more demanding of the suppliers.

It is essential ...

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