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Trade Promotion Strategies by Claude Cellich

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Chapter 9

Trade Representation Abroad

A Key Component of Trade Promotion Strategy

The Key Functions of Trade Representation

A key link that any country must have in order to carry out an effective export promotion program is to have a network of active official commercial representatives posted abroad. These representatives may be career commercial officers or recruited from the business community for a fixed period on contract. In some cases, career officers of the diplomatic service may be responsible for commercial representation tasks.

Which Trade Representation Program and How Many?

Implementing a trade promotion program implies finding and entering more target countries to identify new partners abroad, assess the market potentials, understand ...

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