O'Reilly logo

Trade Promotion Strategies by Claude Cellich

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Chapter 5

The Competitiveness Scheme in the Context of Trade Promotion Strategies

Institutional Linkages

At national level, the type of institutional linkages and functional relationships should first be reviewed in order to ensure that a broad-based strategy is formulated, implemented, and reflected through the various action plans initiated by the organizations directly involved in the export development effort. It is essential that all stakeholders participate in the process and secure political commitments for successful implementation of the strategy.

Adopting the Principles at National Level

The goal is to build national consensus and commitment and to maintain functioning partnerships at all concerned levels within the public sector, ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required