O'Reilly logo

Trade Promotion Strategies by Claude Cellich

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Chapter 4

Competitiveness Issues Are Defined at the National Level

The Growing Role of National Initiatives to Promote Trade

It is essential to consider that with increased global competition, governments have become increasingly important for companies’ success, as they need to benefit from the best possible environment at the national level. Companies are under pressure, with strong competitive home-based suppliers, ever-more demanding local customers, and growing foreign (importing) market requirements that force them to innovate constantly. They have to deploy their resources in a forward-looking, dynamic, and challenging national environment within the established and predictable rules of national culture and economic structures, where ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required