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Trade Promotion Strategies by Claude Cellich

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Introduction

Historical Background: Trade Promotion Has Always Been There

Even in ancient times, trade promotion was recognized as a key strategy, either at the national or the regional level. Trade fairs were known all over Europe in the Middle Ages and supported by local authorities. Phoenician traders were known throughout the whole Mediterranean area, and Venetian prosperity was based on strong national trade promotion policies from the fifteenth century. By the nineteenth century, many nations were involved in trade promotion strategies by engaging in overseas trade.

In short, trade promotion strategies have always been in the forefront as well as in the background of international relations. Traditionally, trade promotion was an extension ...

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