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Tracing the Roots of Globalization and Business Principles by Lawrence A. Beer

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Chapter 1

Globalization Takes Root

History is a maiden, and you may dress her however you wish.

—Chinese proverb

History can be approached from numerous vantage points. I have chosen to clothe her in the context of commercial imperative. This distinctive garment shows off history’s greatest accomplishment—the development of civilization—with the threads woven from the remnants of the vital exchange arrangement. The process of exchange or bartering, where one thing is traded for another, is perhaps the oldest social system known to man. With the exception of man’s survival relationship with nature and the establishment of the family unit through sexual attraction, it represents one of mankind’s most basic instincts. It may have predated ancient ...

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