Tourism Marketing

Preface

Tourism, as an industry has been a big economic contributor to many economies for many decades. The most important is the fact that this is, perhaps, the only industry which does not get affected by WTO and which, if handled judiciously, has the least environmental concerns. One regularly hears claims that tourism supports many jobs in an area or that a festival or special event generated x million dollars in sales or income. ‘Multiplier effects’ are often cited to capture secondary effects of tourism spending and presents a wide range of sectors in a community that may benefit from tourism. Economic benefits and costs of tourism reach virtually everyone in the region in one way or another.

In tourism, the greatest role is played by ...