Glossary
ASI Archaeological Survey of India.
Adventure travel Type of tourism, involving exploration or travel to remote, exotic, and possibly hostile areas, where the traveller should ‘expect the unexpected’.
Available market The set of consumers who have interest, income, and access to a particular offer.
Ayurveda It is a system of traditional medicine native to India and practiced in other parts of the world as a form of alternative medicine. In Sanskrit, the word Ayurveda comprises the words āyus, meaning ‘life’ and veda, meaning ‘science’.
Bazaar A word in Hindi, which means marketplace.
Brand It is a symbolic embodiment of all the information connected to a company, product, or service.
Brand value sustenance It is the long-lasting appeal ...
Get Tourism Marketing now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
