CHAPTER 13
Tourism Marketing: Planning, Implementation and Control — A Holistic Approach
ABOUT THE DESTINATION
They have fascinated travellers and conquerors in ancient times and continue to inspire wonder in tourists, mathematicians and archaeologists. They are a brilliant evidence of the architectural and technical capabilities of the Egyptian civilization.
OBJECTIVES
To understand tourism marketing at a macro-level
To learn how to develop a business vision and mission in tourism
To understand the extended marketing mix
To understand marketing strategy formulation and role of planning in tourism marketing.
INTRODUCTION TO TOURISM ...
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