CHAPTER 12
Information and Communication Technology in Tourism Marketing
ABOUT THE DESTINATION
One of England's greatest national icons symbolizing mystery, power and endurance, it is composed of earthworks surrounding a circular setting of large standing stones. The purpose of this monument has remained a mystery although several theories have been proposed by archaeologists.
OBJECTIVES
To understand the categories in tourism ICT
To understand the channel linkage of information and communication technology with tourism
To understand the key role of an e-community in tourism marketing
To visualize benchmarking factors which can be ...
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