CHAPTER 6
Tourism Life Cycle
ABOUT THE DESTINATION
Officially titled ‘Liberty Enlightening the World’, it was presented to the USA by the people of France in 1886 to commemorate the centennial of American Independence and representing their friendship established during the American Revolution.
OBJECTIVES
- To identify the various theories that deal with tourism life cycle (TLC) and determining the different stages in TLC
- To assess the validity of Butler's theory with respect to some existing destinations
- To identify five tourist destinations in India and the life-cycle stages they are in and had been in
- To develop marketing strategies ...
Get Tourism Marketing now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
