CHAPTER 4
Services Marketing Issues in Tourism
ABOUT THE DESTINATION
Cristo Redentor (Portuguese: “Christ the Redeemer”) is one of the most recognized images of Brazil. The soapstone statue was sculpted in France by Paul Landowski and then its pieces were transported to Brazil and assembled.
OBJECTIVES
To understand tourism as a service
To understand how and which service industries are related to tourism
To understand the special characteristics of tourism services
To sensitize about the marketing issues in tourism services
To understand Parasuraman's gap model and how it applies to tourism services
INTRODUCTION
Building a sound ...
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