CHAPTER 2
Tourist Consumer Behaviour
ABOUT THE DESTINATION
Big Ben, the Great Bell in the Clock Tower of the Palace of Westminster, is one of London's best-known landmarks. London is also known for its ubiquitous red double-decker buses, black cabs and red telephone boxes.
OBJECTIVES
To understand and appreciate the consumer behaviour of tourists
To understand the customer activity cycle
To interpret the information search and decision-making process for tourists
To appreciate the various motivators and deterrents for tourist behaviour
INTRODUCTION
In this chapter, various tourist typologies, tourist characteristics, tourist decision-making ...
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