Tourism Marketing

Acknowledgements

It would not be physically possible to thank each of the people who have played a role in the form of ideas, concepts and life experiences that form the contents of this book as well as approvals and permissions. However it goes without saying that I am deeply indebted to all of them.

I am very grateful to Philip Kotler, S.C. Johnson, Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University; Arch Woodside, Professor of Marketing, Boston College; Liping A. Cai, Professor, Director of the Purdue Tourism and Hospitality Research Center, Purdue University; and Dr. Russell Arthur Smith, Interim Dean, Cornell-Nanyang Institute of Hospitality Management, Nanyang Technological University ...