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Tough Tactics for Tough Times

Book Description

In difficult economic times, decision-makers in business need to take decisive action. It is essential that they combat the pressures and respond to difficult market and economic conditions in a way that minimizes negative effects.

Tough Tactics for Tough Times provides a head start in difficult circumstances. It sets out fifty practical ways to improve finances, including ways to: reduce costs, increase staff effectiveness, maintain a marketing initiative, maximize business from best customers, maintain an awareness of products/services, focus promotional activity where it will do the most good and spot opportunities for new business.

Table of Contents

  1. Cover page
  2. Title page
  3. Imprint
  4. Table of contents
  5. Introduction – time to keep your nerve
  6. 1. Your attitude throughout the piece
  7. 2. Making decisions – ready, aim… fire
  8. 3. Taking time can be the quickest and surest way
  9. 4. Getting paid
  10. 5. Guerrilla tactics that work – competitor analysis
  11. 6. Idea generation – thinking laterally
  12. 7. Do the maths
  13. 8. Boost performance – motivate your people
  14. 9. Tackling difficult issues – get uncomfortable
  15. 10. Time management – focus on key issues
  16. 11. Check staff employment contracts
  17. 12. Check employment contracts (for the employee)
  18. 13. Cut down on travel
  19. 14. Negotiate to get costs down
  20. 15. Have a (personal) escape plan
  21. 16. Small can be beautiful – shedding people
  22. 17. Staff – delegating tasks
  23. 18. Image and presentation count
  24. 19. Not giving customers an inch
  25. 20. Distribution – the right channel
  26. 21. Scrap marketing no-no’s
  27. 22. Customer relationship management – encouraging loyalty
  28. 23. The art of saying no
  29. 24. Killing the problem before it kills you – stress busting
  30. 25. Maximize business-winning skills
  31. 26. Better abroad?
  32. 27. Saving your skin by saving your work – computer backup
  33. 28. Learning from experience – knowing your customers
  34. 29. Spotting new opportunities – strategic alliances
  35. 30. Detox and save (expenses)
  36. 31. Listen carefully – information vs secrecy
  37. 32. Fine-tune sales techniques
  38. 33. Less is more
  39. 34. ‘Best buy’ promotional mix
  40. 35. Getting a little help from your friends (networking)
  41. 36. Don’t be cautious – be bold
  42. 37. Pricing policy to maximize profitability
  43. 38. Outsource to survive
  44. 39. Mobility counts – being flexible to change
  45. 40. Watching your figure(s) – cash flow and paying bills
  46. 41. Quick change promotion
  47. 42. Increasing price (without increasing price)
  48. 43. Leave no stone unturned to stimulate sales
  49. 44. Being memorable
  50. 45. New ways of looking at things
  51. 46. Big stick or kid gloves (the right approach to dealing with difficult staff)
  52. 47. Top ten ideas for keeping afloat on rough waters
  53. 48. Wow! – the power of service excellence
  54. 49. Improved ratios/increased sales
  55. 50. Maximizing web business
  56. 51. New prospects – focusing to create the best potential
  57. 52. It’s a matter of attitude
  58. Afterword
  59. Full imprint