CHAPTER 7The Action Season: You Do Not Get What You Want—You Get What You Deserve

“We should work our process, not the outcome of our processes.”

—W. Edwards Deming

The 1972 Pittsburgh Steelers were in a tough situation: fourth down, the last play of a playoff game, their season about to end, and the team about to lose by a few points to the Oakland Raiders. Quarterback Terry Bradshaw went back to pass and immediately had pass-rush pressure all around. In a desperate attempt, he threw the football with all his might down the field. It bounced off a player and fell into the hands of a full-striding Franco Harris, who came out of nowhere as he scooped up the ball to run for a touchdown. This win propelled the Steelers upward as one of the strongest ...

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