“There is no doubt that creativity is the most important human resource of all.”
Edward de Bono
Upon completion of this chapter, you will be able to:
Businesses today operate in a highly turbulent and hyper-competitive environment. In such an environment, companies cannot sustain or enhance their performance just by cost-cutting or by focusing on core business. Today’s competitive advantage will not last for more than a few years. Companies have to recognize that transformation is a reality. In order to maintain a ...