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Total Engagement: How Games and Virtual Worlds Are Changing the Way People Work and Businesses Compete by J. Leighton Read, Byron Reeves

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Chapter Five

Virtual People

FIRST DAY OF WORK: 2010

It’s Mike’s first day at his first job, his recent undergraduate business degree a fading memory. He’ll eventually get his desk assignment in the downtown office, but for orientation tomorrow he’s been asked to log into a virtual world using his home computer. The company doesn’t expect to do a lot of hand-holding on this task—they’ve asked him to just jump into the world, create a personal avatar, and teleport to http://slurl.com/secondlife/Campus/150/100.

Fortunately, Mike’s had plenty of newbie experiences in virtual worlds (he plays at least a dozen different avatars in various games). When he reads the assignment from his new employer, his first thoughts are “I can do this,”“My new company ...

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