O'Reilly logo

Top Thought Leaders Share Their Best Innovation Ideas (Collection) by FT Press Delivers

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

image

Why Your Company Must Have a Design Culture

Robert Brunner and Stewart Emery;with Russ Hall

Design is on everyone’s mind—almost a mantra. You see a new product—a car, an iPod, or the latest cutting-edge cell phone—and you may think the design that drives the product was arrived at through a fairly straightforward process. In some cases, this may be true, though often not. As a matter of fact, the process that delivers a good design—the physical embodiment of the product and the way the thing looks and feels to a customer that is so important for success—is often driven more by serendipity than an integrated understanding of the impact that design ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required