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Top Thought Leaders Share Their Best Innovation Ideas (Collection) by FT Press Delivers

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Simplifying Complexity

How Go Daddy Met Its Customers’ Unmet Needs

Jim Champy

Bob Parsons is a true believer in making things simple for his customers—even if it means that he and his team have to manage extraordinary complexity behind the scenes. At Go Daddy, Parsons pares away the complexity with a business model that relies on the basics: Give customers feature-rich products, low pricing, and great support from real people located on-site and rigorously trained to solve any and every problem. And Go Daddy’s customers just love it; they have steadily expanded the company’s market share while lavishing the company with praise.

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