Distinguish the Top Market Segment
Appendix 2 profiles customers with high potential profitability in the report on JetSpray's top market segment, while Appendix 5 specifies the keystrokes used to distinguish customers in the top market segment from other customers. Appendix 6 shows how to statistically compare these two groups in a Microsoft Excel worksheet using these steps:
- Calculate the percentage of responses for each nonmetric item with both groups: the top market segment and other customers.
- Compare these percentages to test whether they are significantly different for the two groups.
- Calculate the average response for each metric item with both groups.
- Compare these averages to test whether they are significantly different ...
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