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Top Dog: Impress and Influence Everyone You Meet by Andy Bounds, Richard Ruttle

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inline7 Become Top Dog (1) Write a compelling proposal/business case

When you've finished all your discussions, it's time to put your proposal in writing. The ideal here, of course: she reads it, loves it and says ‘Yes. That's brilliant. Start’.

In many ways, proposal-writing should be the easiest step of all. After all, you've done all the hard work, in that you:

  • Managed to get a meeting with a busy Executive – a total stranger.
  • Built great rapport with her.
  • Impressed her enough at Meeting One so she'd see you again.
  • Overcame her objections.
  • Overcame your nerves.
  • Co-created a solution you're both happy with.

It's an impressive list! Now, you ‘only’ ...

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