The secret to impressing a Top Dog?
Do things that impress them.
But people don't, do they? In fact, they often do the opposite. This week alone, you'll have been underwhelmed by how someone communicated with you. Maybe you received a dreadful email, or a tactless comment. Maybe they wasted your time at a pointless meeting, or made you sit through a tedious presentation. These things happen all the time.
Even worse, people don't know they're doing it. Over the years, I've asked thousands of people two questions: