part two
Avoiding failure
Sometimes I think my most important job as a CEO is to listen for bad news. If you don’t act on it … that’s the beginning of the end.
BILL GATES
Failure doesn’t come like a bolt from the blue. In Chapter 2, I explained the slow and corrosive divergence between performance and perception of performance. Once you’ve seen this happening a few times, you realise that there are repeated symptoms, signals, patterns and behaviours. And they are actually quite easy to detect. The more warning signs you notice, the more you should worry, and the more immediate the need to act.
On the other hand, when you are in the middle of a problem, it is very hard to stand back and take an objective, disinterested view. You are the subject. ...
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