Too Big to Ignore

Selected Bibliography

Adner, Ron. The Wide Lens: A New Strategy for Innovation. New York: Portfolio, 2012.

Anderson, Chris. Free: The Future of a Radical Price. New York: Hyperion, 2009.

Anderson, Chris. The Long Tail: Why the Future of Business Is Selling Less of More. New York: Hyperion, 2008.

Ariel, Dan. Predictably Irrational. New York: Harper Collins, 2008.

Fisher, Tony. The Data Asset: How Smart Companies Govern Their Data for Business Success. Hoboken, New Jersey: John Wiley & Sons, 2009.

Friedman, Thomas L., and Mandelbaum, Michael. That Used to Be Us: How America Fell Behind in the World It Invented and How We Can Come Back. New York: Picador, 2011.

Johnson, Steven. Where Good Ideas Come From: The Natural History of Innovation. New York: Penguin, 2010.

Kahneman, Daniel. Thinking Fast and Slow. New York: Farrar, Straus and Giroux, 2011.

Keen, Andrew. The Cult of the Amateur: How Blogs, MySpace, YouTube, and the Rest of Today’s User-Generated Media Are Destroying Our Economy, Our Culture, and Our Values. New York: Doubleday, 2011.

Levitt, Steven, and Stephen Dubner. Freakonomics: A Rogue Economist Explores the Hidden Side of Everything. William Morrow, 2009.

Lewis, Michael. The Big Short: Inside the Doomsday Machine. New York: W.W. Norton & Company, 2010.

Lewis, Michael. Moneyball: The Art of Winning an Unfair Game. New York: W.W. Norton & Company, 2004.

Mauboussin, Michael J. The Success Equation: Untangling Skill and Luck in Business, Sports, and Investing. Cambridge: ...