Foreword

We promise we won’t tell you that everything you are doing right now is wrong. We promise that we won’t harp on every fine point of grammar and syntax. Instead, we promise to use every tool at our disposal to inspire you to be a better business communicator. If you don’t want to be better, this book can’t help you. But, if you want to improve, or if you realize that you need to improve, we’re the right coaches for you and this is the right playbook to help you succeed. In fact, you should be able to read this playbook while on a cross-country flight and put its advice to use by the time you hit the ground, if not sooner. Just like coaches and their teams work hard, follow their playbooks, and have fun while playing their games, you should ...

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