Business Value of IT
Today’s enterprises, no matter what part of the world or what business they are in, strive to do three things simultaneously: sustain existing products and services, improve them, and introduce new ones. Gartner labels these three activities “run, grow, and transform.” McKinsey uses the terms “stay in the race, win the race, and change the rules.” This is what business is trying to do. What, in the meantime, has IT been doing?
IT has been supporting products and services. According to Gartner, in 2011, 66 percent of IT spending sustained existing products and services, 20 percent helped improve them, and 14 percent enabled the introduction of new products and services.1 For the past six years, these percentages have ...
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