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WOOLMARK

Franco Grignani1964

In 1963, the International Wool Secretariat (IWS, now known as Australian Wool Innovation, or AWI), announced a design competition to create a global graphic identity for wool that would ‘hold consumer confidence and represent quality standards’. The winning design – a stylized skein of wool known as the Woolmark – was launched the following year in Britain, the US, Japan, Germany, the Netherlands and Belgium.

According to the IWS of the 1960s and the modern-day AWI, the Woolmark was the work of a Milanese designer named Francesco Saroglia. His name is attached to the winning entry from the competition to design the symbol. Yet curiously for the designer of one of the most recognized logos in the world, which has ...

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