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TM by Mark Sinclair

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PIRELLI

Unknown1907

When the rubber and tyre manufacturer Pirelli first attempted to make a name for itself in America in 1908 – 36 years after being founded in Milan – a representative of the company apparently arranged for the distinctive stretched P logo to be drawn up, and the design then made its way back to Europe. Although evocative of both rubber’s elasticity and the increasing speeds that were achievable with the rapidly developing automobile (and Pirelli tyres, naturally), one aspect of the identity is still something of an anomaly. Pirelli would go on to work on commercial projects with some of the most respected names in European graphic design, particularly during the 1950s and 1960s, but the name of the designer of the original ...

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