Edward Young was 21 when he was dispatched to London Zoo by his employer, the publisher The Bodley Head, with orders to make sketches of penguins. In 1935, managing director Allen Lane had hit upon the idea of producing a new range of affordable but goodquality paperback books, apparently inspired by the lack of reading material available while he was waiting on the platform at Exeter station. Lane had decided on the name Penguin Books at the suggestion of his secretary Joan Coles, and when he resigned from his job in order to launch the imprint proper he required a ‘dignified but flippant’ symbol to go with his new venture. He asked Young to go to Regent’s Park and find the penguin pool.
According to designer and writer ...