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TM by Mark Sinclair

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NATIONAL THEATRE

Ian Dennis,HDA International1974

In 1974, Ian Dennis spent a year as a designer at F.H.K. Henrion’s London studio, HDA International, and while there he came up with the logo for the National Theatre in London, which is still in use today. The mark was unveiled when the theatre company moved to a new site on the South Bank in March 1976 (it had been based at the Old Vic theatre in Waterloo since 1963), and until recently its design was usually credited to Henrion himself.

While the German-born designer did pitch one of his own concepts to the theatre – an informal NT with a nose and eye device contained within it – it was Dennis’s clever, economic stencil that was eventually selected. Henrion, perhaps a little nonplussed at having ...

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