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DEUTSCHE BANK

Anton Stankowski,Stankowski + Duschek1974

A major bank has decided it needs a new corporate identity. It invites eight renowned designers from small studios to submit ideas, for which it pays them. To choose the winning logo, the bank appoints an independent jury, mostly consisting not of bank executives, but designers, plus a magazine editor. And it promises to abide by their decision.

This is how Deutsche Bank chose its new logo in 1973. A blue square with an oblique line, and the company name written in simple Univers type, Deutsche Bank’s logo is the epitome of modernist rationalism. Introduced in 1974, the symbol remains virtually untouched today, and represents one of the world’s largest financial services providers.

It was ...

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