Book description
In a world of fierce global competition and rapid technological change, traditional strategies for gaining market share and achieving efficiencies no longer yield the returns they once did. How can companies drive consumer preference and secure sustainable growth in this digital, social, and mobile age?
The answer is through functional integration. Some of the world's most highly valued companies—including Amazon, Apple and Google—have harnessed this new business model to build highly interactive ecosystems of interrelated products and digital services, gaining new levels of customer engagement. Functional integration offers forward-looking brands a unique competitive edge by using transformative digital technologies to deliver high-value customer experiences, generate repeat business, and unlock lucrative new business-to-business revenue streams.
Connected By Design is the first book to show business leaders and marketers exactly how to use functional integration to achieve transformative growth within any type of company. Based on R/GA's pioneering work with firms at the forefront of functional integration, Barry Wacksman and Chris Stutzman identify seven principles companies must follow in order to create and deliver new value for customers and capture new revenues. Connected By Design explains how functional integration drove the transformation of market-leading companies as diverse as Nike, General Motors, McCormick & Co., and Activision to establish authentic brand relationships with their customers, enter new categories, and develop new sources of income. With Connected by Design, any company can leverage technological disruption to redefine its mission and foster greater brand loyalty and engagement.
Table of contents
- Cover
- Praise for Connected by Design
- Title Page
- Copyright
- Dedication
- Introduction
- Part One The Model
- Chapter 1: The Growth Challenge of the 21st Century: Principle One: Utility is relevance
- Chapter 2: The Digital Revolution: Principle Two: Context is king
- Chapter 3: The Ecosystem of Value: Principle Three: Synergy captures customers
- Part Two Mastering the Model
- Chapter 4: The Art of the Possible: Principle Four: Reimagine value creation
- Chapter 5: The Digital Service Launchpad: Principle Five: Redesign value delivery
- Chapter 6: The Drivers of Connected Growth: Principle Six: Redirect toward value capture
- Chapter 7: Cultivating an Ecosystem of Value: Principle Seven: Lead like the world depends on it
- Acknowledgments
- About the Authors
- More from Wiley
- Index
- End User License Agreement
Product information
- Title: Connected by Design: Seven Principles for Business Transformation Through Functional Integration
- Author(s):
- Release date: May 2014
- Publisher(s): Jossey-Bass
- ISBN: 9781118858202
You might also like
book
The Basics of Hoshin Kanri
The problem with most Hoshin Kanri books is that they describe a complex methodology that is …
book
Hoshin Kanri
For Florida Power and Light, Hewlett-Packard, and Texas Instruments, policy deployment has created a critical bridge …
book
프로그래머의 길 멘토에게 묻다
이 책이 속한 분야 컴퓨터/IT > 프로그래밍 언어 > 프로그래밍일반 소프트웨어 개발 분야 새내기를 위한 프로그래머 …
book
Revive: How to Transform Traditional Businesses into Digital Leaders
GAME-CHANGING DIGITAL TRANSFORMATION: USE DIGITAL STRATEGIES, CHANNELS, AND PLATFORMS TO TRANSFORM ENTERPRISES TO COMPETE IN THE …