CHAPTER TEN
COMPTON FINANCIAL
Using Time-Driven ABC to Accomplish a Profit Turnaround
COMPTON FINANCIAL (disguised) is a leading financial services firm offering low-cost stock trading services, online trading, no-load mutual funds, insurance, and financial advisory services. Its 2005 annual revenues were more than $2 billion, it had $500 billion in assets, 3 million active clients, and 10,000 employees in more than 200 offices around the United States.
The company consisted of three primary segments: individual investor, institutional investor, and trust. The individual investor segment, the original focus of the company, still generated more than half the revenues. The segment had four subsegments: (1) active traders—self-service investors ...
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