Some people have the Field of Dreams mantra when they start consulting: “If I build it, they will come.” But the truth of the matter is that selling consulting services even for the best-in-class experts takes a continuous, focused effort. There are three main approaches to consider:
1. Personal direct sales.
2. Working through an intermediary or specialty consulting firm.
3. Working through a digital talent platform.
Some people love to sell and others don’t. Some people love to sell products, but hate to sell themselves. As part of the research for this book, I did a survey of independent ...