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Thriving in the Gig Economy by Marion McGovern

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2Sizing the Gig Economy: The Lay of the Land

Popular culture is often a great lens through which to observe societal change. When I was growing up in the ’60s, the Cleavers from Leave it to Beaver were the quintessential TV family. Ward, a busy executive (at where, we never quite knew), epitomized the “company man,” while June maintained the household, wearing pearls and an apron as she looked after Wally and the “Beaver.” Ward’s work was steady, and you knew he would someday retire with a pension and gold watch, a reward for his years of able service. Compare that to today, where Modern Family tops the ratings. Jay Pritchett is a small business owner, Phil Dunphy is a real estate agent and therefore an independent contractor, and Cameron Tucker ...

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