Interaction Design as Business Lubricant
Justin Petro
Thinktiv
Justin is currently the CEO of Thinktiv in Austin, Texas. Justin's previous experience includes retail and space design, industrial design, e-commerce, and user research. He's worked with clients such as Dell, Pricelock, Siemens, and Merrill Lynch and holds patents in hardware, software and retail design. Prior to founding Thinktiv, Justin worked as the Director of User Experience at Design Edge, HCI specialist for Trilogy Software, and Visual Interaction Designer at Maya Design Group. Justin holds a BFA from Carnegie Mellon University in Industrial Design.
We are at an impasse. Our profits are down; costs are up. We fight with our clients as much as we fight with ourselves. They don't ...

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