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Thou Shall Prosper: Ten Commandments for Making Money, Second Edition

Book Description

A practical approach to creating wealth-based on the established principles of ancient Jewish wisdom-made accessible to people of all backgrounds

The ups and downs of the economy prove Rabbi Daniel Lapin's famous principle that the more things change, the more we need to depend upon the things that never change. There's no better source for both practical and spiritual financial wisdom than the time-tested knowledge found in the ancient Jewish faith and its culture. In the Second Edition of Thou Shall Prosper, Lapin offers a practical approach to creating wealth based on the established principles of ancient Jewish wisdom. This book details the ten permanent principles that never change, the ten commandments of making money if you will, and explores the economic and philosophic vision of business that has been part of Jewish culture for centuries. The book's focus is on making accessible to individuals of all backgrounds, the timeless truths that Jews have used for centuries to excel in business.

  • Outlines ten fundamental ""commandments"" relating to business and money

  • Includes insights that will increase your potential for creating wealth, no matter what your faith or background may be

  • Blends contemporary business stories and Lapin's own business experiences with the wisdom of the Torah and Talmudic prescriptions

This Second Edition provides new examples, especially of Internet related business opportunities. In addition, each chapter highlights specific action steps that can lead to wealth opportunities in both difficult economic times and periods of prosperity.

Table of Contents

  1. Copyright
  2. Foreword
  3. Introduction to the New Edition
    1. YOU DO WANT MORE MONEY, DON'T YOU?
    2. THE RECIPE
    3. FOUR FALSE THEORIES ABOUT JEWISH BUSINESS SUCCESS
      1. False Theory #1: Jews Learned How to Make Money Because of Natural Selection
      2. False Theory #2: Jews Cheat to Get Ahead
      3. False Theory #3: All Jews Belong to a Secret Network
      4. False Theory #4: Jews are Smarter than Everyone Else
    4. THE TRUE EXPLANATION FOR JEWISH SUCCESS IN BUSINESS AND MONEY MATTERS
    5. KNOWING HOW THE WORLD REALLY WORKS
    6. SUCCESS REQUIRES LEARNING AND PRACTICE
    7. WHAT MADE ME WRITE THIS BOOK
  4. 1. The First Commandment: Believe in the Dignity and Morality of Business
    1. 1.1. FEEL VIRTUOUS, GROW WEALTHY
    2. 1.2. MONEY IS HOLY, AND HOLIDAYS ARE LINKED TO MONEY
    3. 1.3. JEWS BECAME BANKERS TO HELP OTHERS, NOT AS A LAST RESORT
    4. 1.4. GOLD IS GOOD: GOD SAID SO
    5. 1.5. "CHARITY IS GOOD; BUSINESS IS SELFISH"—A POPULAR MISCONCEPTION
    6. 1.6. YOU CAN'T EARN AN HONEST LIVING WITHOUT PLEASING OTHERS
    7. 1.7. HOW WE ARE ALL PERSUADED THAT BUSINESS IS EVIL
    8. 1.8. HOW WE ARE TAUGHT THAT BUSINESS IS BAD, FROM EARLY EDUCATION
    9. 1.9. MOVIES AND TELEVISION CONSPIRE TO MAKE YOU POOR
    10. 1.10. WE CAN'T HELP BELIEVING SOME OF WHAT PEOPLE TELL US
    11. 1.11. MANY PEOPLE BELIEVE THAT BUSINESS IS INHERENTLY BAD
    12. 1.12. POPULAR CULTURE SUPPORTS IMMORAL "LOVE": MONEY IS BAD, BUT SEX IS GOOD?
    13. 1.13. HUMANS ARE NOT JUST "SMART ANIMALS"
    14. 1.14. EVEN BUSINESS PROFESSIONALS THEMSELVES HAVE GIVEN UP THE FIGHT
    15. 1.15. HOW STARBUCKS DOES GOOD WORKS—EVERY DAY
    16. 1.16. BAIN CONSULTANTS CAN TRANSFER TO "MORALLY UPLIFTING" WORK
    17. 1.17. MOST PEOPLE WORK "IN BUSINESS"—AND THERE'S NOTHING WRONG WITH THAT!
  5. 2. The Second Commandment: Extend the Network of Your Connectedness to Many People
    1. 2.1. HOW TO BUILD RELATIONSHIPS? LEARN FROM YOUR PARENTS
    2. 2.2. STAY CONNECTED TO OTHERS: YOU'LL BE HAPPIER AND LIVE LONGER
    3. 2.3. FRIENDSHIPS LEAD TO WEALTH, RATHER THAN THE REVERSE
    4. 2.4. FIND OPPORTUNITIES TO MAKE MANY FRIENDS
    5. 2.5. FORGE FRIENDSHIPS BY CREATING ONGOING OBLIGATIONS
    6. 2.6. MURDER AND THE CITY—HOW ONLY CROWDS OF PEOPLE CAN CREATE WEALTH
    7. 2.7. IMPROVING CONNECTIONS ENHANCES WEALTH CREATION
    8. 2.8. HELPING OTHERS IMPROVE THEIR LIVES HELPS YOU IMPROVE YOUR OWN LIFE
    9. 2.9. DON'T BE A "WAGE SLAVE"—BE IN BUSINESS FOR YOURSELF
    10. 2.10. BE PROUD OF AND LET PEOPLE KNOW WHAT YOU DO
    11. 2.11. CHOOSE YOUR FRIENDS AND CUSTOMERS CAREFULLY
    12. 2.12. SERVICE DOESN'T MEAN SERVILITY
    13. 2.13. LOVING OTHERS, NOT JUST YOURSELF
    14. 2.14. TO LEARN HOW TO SERVE, LEARN HOW TO BE SERVED
    15. 2.15. THE POWER OF PREDICTABILITY IN MAINTAINING RELATIONSHIPS
  6. 3. The Third Commandment: Get to Know Yourself
    1. 3.1. RECOGNIZE THE IMPORTANCE OF BUSINESS SKILLS IN EVERY PROFESSION
    2. 3.2. WHY YOU ARE SO IMPORTANT IN DETERMINING YOUR OWN SUCCESS
      1. 3.2.1. You Are Your Most Important Employee
      2. 3.2.2. You Are Your Most Important Student
    3. 3.3. HELPING YOUR WISE IMPULSE DOMINATE YOUR SELF-DESTRUCTIVE IMPULSE
    4. 3.4. LISTEN TO YOUR CONSCIENCE
    5. 3.5. TO THINE OWN SELF BE TRUE
    6. 3.6. UNDERSTAND WHAT REALLY MOTIVATES PEOPLE
    7. 3.7. RECOGNIZE THE DIFFERENCE BETWEEN PHYSICAL AND SPIRITUAL CHARACTERISTICS AND NEEDS
      1. 3.7.1. The First Motivator: Wisdom
      2. 3.7.2. The Second Motivator: Power
      3. 3.7.3. The Third Motivator: Wealth
      4. 3.7.4. The Fourth Motivator: Esteem of Others
    8. 3.8. BALANCING ALL FOUR MOTIVATORS TO ACHIEVE MAXIMUM SUCCESS IN ALL ASPECTS OF YOUR LIFE
    9. 3.9. ACKNOWLEDGE YOUR NEGATIVE ATTRIBUTES
  7. 4. The Fourth Commandment: Do Not Pursue Perfection
    1. 4.1. DON'T BLAME "BUSINESS" BECAUSE OF A FEW UNETHICAL BUSINESSPEOPLE
    2. 4.2. WHY IS BUSINESS EXCORIATED WHEN OTHER PROFESSIONS ARE EXCUSED?
    3. 4.3. THE "ROBBER BARONS" WEREN'T EVIL: THEY CREATED GOOD, TOO
    4. 4.4. WHEN YOU TAKE LUXURIES FOR GRANTED, THINGS MUST BE PRETTY GOOD
    5. 4.5. HOW "ETHICAL CAPITALISM" DIFFERS FROM ORDINARY, EVERYDAY CAPITALISM
    6. 4.6. THERE'S ONLY ONE WAY THAT ETHICAL CAPITALISM WORKS
    7. 4.7. THE FOUR FAMOUS ALLEGATIONS AGAINST BUSINESS
      1. 4.7.1. Myth #1: Business is Inherently Unfair—It Causes Inequality by Giving Some People More at the Expense of Others Who are Left with Less
        1. 4.7.1.1. Can Poverty be Eliminated?
        2. 4.7.1.2. Poverty is Relative
      2. 4.7.2. Myth #2: Business is Fatally Flawed Because it is Driven by Greed
        1. 4.7.2.1. You Must Provide for Yourself First, so That You Can Help Others Later
        2. 4.7.2.2. Gratitude Beats Churlishness
      3. 4.7.3. Myth #3: Business Harms the Environment
        1. 4.7.3.1. Even False Beliefs about Environmentalism Must Be Taken Seriously
        2. 4.7.3.2. People Have Different Priorities, or Different Strokes for Different Folks
      4. 4.7.4. Myth #4: Business Dehumanizes People by Turning them into Consumers
        1. 4.7.4.1. The Morality of the Marketplace
        2. 4.7.4.2. Markets Are Very Human
    8. 4.8. INSTEAD OF PERFECTION—THE NEXT BEST THING
    9. 4.9. THE CIVILIZING EFFECT OF BUSINESS
  8. 5. The Fifth Commandment: Lead Consistently and Constantly
    1. 5.1. WHAT LEADERSHIP TRAINING IS NOT
    2. 5.2. BE READY TO STEP INTO LEADERSHIP
    3. 5.3. HOW JUDAISM DEFINES "LEADERSHIP"
    4. 5.4. BECOMING A LEADER
    5. 5.5. LEARN TO FOLLOW IF YOU WANT TO LEARN TO LEAD
    6. 5.6. MAINTAIN A CLEAR VISION OF YOUR GOAL
    7. 5.7. CONFRONTATION IS OFTEN NECESSARY
    8. 5.8. LEADERSHIP REQUIRES MASTERY OF BOTH FAITH AND FACTS
    9. 5.9. USING THE POWER OF PRAYER TO ENHANCE YOUR FAITH AND TO IMPROVE YOUR BUSINESS SUCCESS
    10. 5.10. MAINTAINING BALANCE
      1. 5.10.1. Maintain Employee Individuality
      2. 5.10.2. Maintain Balance Between Short-and Long-Term Goals
      3. 5.10.3. Maintain Balance between Increasing Your Income and Cutting Your Costs
    11. 5.11. USE BODY LANGUAGE TO LOOK LIKE A LEADER
    12. 5.12. CONTROL YOUR PHYSICAL MOVEMENTS TO SHOW SELF-ASSURANCE
    13. 5.13. LEARN TO GIVE PRESENTATIONS WITHOUT NOTES
    14. 5.14. ADOPT A "MASK OF COMMAND"
  9. 6. The Sixth Commandment: Constantly Change the Changeable While Steadfastly Clinging to the Unchangeable
    1. 6.1. THE JEWISH STAR SHOWS HOW TO BALANCE CHANGE WITH A FIXED FRAME OF REFERENCE
    2. 6.2. INNOVATION AND CHANGE ARE A NECESSARY EVOLUTION
    3. 6.3. INCREMENTAL CHANGE IS EASIER TO ACCEPT
    4. 6.4. MAKE CHANGES GRADUALLY WHENEVER POSSIBLE
      1. 6.4.1. React to Sudden Change Slowly, Too
      2. 6.4.2. Discomfort with Change Makes the Familiar Welcome
    5. 6.5. IN CONTRAST TO OTHER CULTURES, JUDAISM EMBRACES CHANGE
    6. 6.6. INTEGRATING CHANGE AND THE UNCHANGEABLE INTO YOUR LIFE
    7. 6.7. THE MORE THINGS CHANGE, THE MORE YOU MUST DEPEND ON THINGS THAT NEVER CHANGE
    8. 6.8. SOME THINGS SHOULD NEVER CHANGE: PROFIT IS A CORE VALUE
    9. 6.9. EVALUATING WHEN CHANGE IS NECESSARY BECAUSE OF NEW CIRCUMSTANCES
    10. 6.10. CHANGE DOES NOT ALWAYS MEAN CHANGE
    11. 6.11. THE REALITY OF CHANGE IS DEPICTED MORE ACCURATELY BY A VIDEO THAN BY A SNAPSHOT
  10. 7. The Seventh Commandment: Learn to Foretell the Future
    1. 7.1. RECOGNIZE WHEN EXTERNAL EVENTS WILL AFFECT YOUR BUSINESS OR LIFE
    2. 7.2. INTERPRET EVENTS WITHOUT EMOTION
    3. 7.3. LEARN TO SEE CLUES IN THE PRESENT THAT FORESHADOW THE FUTURE
    4. 7.4. LOOK BACKWARD TO SEE FORWARD
    5. 7.5. KEEP IN MIND THE PATTERNS OF TIME
      1. 7.5.1. A Period of Material Acquisitiveness
      2. 7.5.2. A Period of Spiritual Quest
      3. 7.5.3. A Period of Cultural Decline
    6. 7.6. HOW TO USE THE CYCLES OF LIFE TO DETERMINE OTHER TRENDS
    7. 7.7. CONSECRATING TIME FOR FORECASTING
    8. 7.8. HOW TO DERIVE THE MOST BENEFIT FROM YOUR QUIET FORECASTING TIME
    9. 7.9. GOAL SETTING IS SEEING THE FUTURE
  11. 8. The Eighth Commandment: Know Your Money
    1. 8.1. WHAT IS MONEY?
    2. 8.2. THE JEWISH PERCEPTION OF MONEY
    3. 8.3. THE USE OF MONEY INVOLVES TRUST
    4. 8.4. MONEY IS INTANGIBLE: IT DEPENDS ON REPUTATION
    5. 8.5. A WIDESPREAD SYSTEM OF COMMON VALUES PRODUCES WEALTH
    6. 8.6. VALUE: HOW MUCH SOMETHING IS WORTH
      1. 8.6.1. Objective Value
      2. 8.6.2. How Hebrew Defines Value
    7. 8.7. TO CREATE VALUE, YOU MUST UNDERSTAND VALUE
    8. 8.8. FINANCIAL RECORD KEEPING ON WHICH EVERYONE CAN AGREE
    9. 8.9. HUMAN INTERACTION = WEALTH
    10. 8.10. CALCULATING TOTAL VALUE OF GOODS IN THE TOTAL ECONOMY
    11. 8.11. HOW JEWISH TRADITION ASSESSES THE VALUE OF POSSESSIONS
    12. 8.12. JEWISH TRADITION ESPOUSES THE MOVEMENT OF MONEY
  12. 9. The Ninth Commandment: Act Rich: Give Away 10 Percent of Your After-Tax Income
    1. 9.1. WHY PEOPLE GIVE TO CHARITY—EVEN WHEN IT'S NOT RATIONAL
    2. 9.2. JEWISH TRADITION TEACHES THAT CHARITABLE GIVING BENEFITS THE GIVER
    3. 9.3. DON'T LIVE BEYOND YOUR MEANS; INSTEAD GIVE BEYOND YOUR MEANS
    4. 9.4. GIVING MONEY AWAY MAKES MORE COME BACK TO YOU
    5. 9.5. GIVE MONEY, NOT JUST TO DO GOOD BUT TO DO WELL
    6. 9.6. BEING CHARITABLE MEANS MAKING NEW FRIENDS
    7. 9.7. DONATING IS LIKE INVESTING: IT INCREASES WHAT COMES BACK TO YOU
    8. 9.8. CHARITY FOCUSES YOU OUTSIDE YOURSELF
    9. 9.9. FEEL VIRTUOUS FOR A VERY GOOD REASON
    10. 9.10. FOR GOOD REASON, ADMIRE YOURSELF
    11. 9.11. PEOPLE ARE CREATORS, NOT CONSUMERS, AND GIVERS, NOT TAKERS
  13. 10. The Tenth Commandment: Never Retire
    1. 10.1. RETIREMENT SHOULD NOT BE A GOAL
    2. 10.2. "WE'RE GOOD UNTIL WE DIE": LIFE STORIES OF PRODUCTIVE LONGEVITY
    3. 10.3. THE KEY TO LONGEVITY IS CARING FOR OTHERS
    4. 10.4. HEBREW DOESN'T EVEN RECOGNIZE THE CONCEPT OF "RETIREMENT"
    5. 10.5. THE VERY IDEA OF RETIREMENT ERODES THE QUALITY OF PERSEVERANCE
    6. 10.6. THE THREE LIES OF THE RETIREMENT MYTH
      1. 10.6.1. Lie 1: Work has No Value in and of Itself
      2. 10.6.2. Lie 2: People Become Less Productive and Less Useful as They Age
      3. 10.6.3. Lie 3: People are Merely Consumers, Rather Than Creators
    7. 10.7. THE REAL ROLE OF WORK
  14. 11. Epilogue
  15. Notes
    1. Introduction
    2. The First Commandment Believe in the Dignity and Morality of Business
    3. The Second Commandment Extend the Network of Your Connectedness to Many People
    4. The Third Commandment Get to Know Yourself
    5. The Fourth Commandment Do Not Pursue Perfection
    6. The Fifth Commandment Lead Consistently and Constantly
    7. The Sixth Commandment Constantly Change the Changeable While Steadfastly Clinging to the Unchangeable
    8. The Seventh Commandment Learn to Foretell the Future
    9. The Eighth Commandment Know Your Money
    10. The Ninth Commandment Act Rich: Give Away 10 Percent of Your After - Tax Income
    11. The Tenth Commandment Never Retire
    12. Epilogue