INTRODUCTION: THE BACKDROP TO SOCIAL NETWORKING
If you want a book that's going to tell you to get into social media for the sake of it, put this one back on the shelf. It isn't for you. If you want to read a book eulogizing or even evangelizing a particular technology, forget it: this isn't it. My aim is to inform you what's out there in terms of social media and help you assess what it can do for your business, then how to integrate the idea into your work. The first step is always to think about your own customers and how they're going to interact with you ('interact' does sound like jargon but in this case it fits). Do they walk in and talk to you? Phone, email, write?
Don't get me wrong, I'm itching to tell you how other people have used social ...
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