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This is Social Media: Tweet, blog, link and post your way to business success by Guy Clapperton

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Chapter 8. WHERE IS THIS GOING?

Traditionally an author finishes a book like this by telling you what to expect next. There's crystal ball gazing, there are words of wisdom. The thing is, technology moves quickly. Sometimes people go for a particular innovation, sometimes they don't.

Let me explain with an example. In the mid-1990s, not so long ago, Apple Computer was a computer company. It still is, but it's more now. In the late 1990s a company called Diamond started making a lot of noise (pun intended) about a gadget called the Diamond Rio. This was something they called an MP3 player. You could 'rip' music onto it and play it. Diamond didn't have the marketing clout that Apple had and it lacked the sheer design panache, so Apple picked up the ...

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