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This is Social Media: Tweet, blog, link and post your way to business success by Guy Clapperton

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Chapter 7. COME TOGETHER

If you've read through this book (with the possible exception of Chapter 3) you'll have a number of things at your disposal. You'll know how to take advantage of social networks when you're receiving rather than sending out information, about monitoring your brand's performance, about responding to customer criticisms and about using social networking to turn a bad situation around when you're actually remaining fairly passive. As early as Chapter 1 I started talking about your need for an objective or desired outcome: here's where you build it into the structure of your business.

You'll also understand by now where the key public social networks are on the web and how to find them and get involved. You'll have a good grasp ...

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