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This is Social Media: Tweet, blog, link and post your way to business success by Guy Clapperton

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Chapter 5. THE JOY OF TEXT

Yes, I know, every time someone wants to write about writing words they come out with that hokey old 'The joy of text' heading. I've been doing it since 1989; what can I tell you, I'm juvenile.

In this chapter we're going to park the bells and whistles, the video, the multimedia. We're going to look at things you can do with text only – the really, really simple stuff – and how to use it to engage with people. We're going to look not only at the technical side of getting a blog online but also at populating it with interesting and engaging content.

Why do you blog?

Blogging itself is simple, but this book isn't just about the physical act of doing things online. Before you put finger to keyboard you need to consider: why ...

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